The E-Myth Revisited by Michael Gerber

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

The Book in A Few Sentences 

People start businesses to do work they love and control their time and who they work with. But most small businesses fail because the owner works in the business rather than on the business. Small business success requires three things: a) work on your business, not in your business b) your business is your product c) your product is your systems.

The E Myth Revisited summary

This is my book summary of The E-Myth Revisited by Michael Gerber. My notes and summary include the key ideas and concepts and most important passages from the book.


Part 1: The E-Myth and American Small Business

1: The Entrepreneurial Myth

2: The Entrepreneur, The Manager, and the Technician

3: Infancy: The Technician’s Phase

4: Adolescence: Getting Some Help

5: Beyond the Comfort Zone

6: Maturity and the Entrepreneurial Perspective

Part II: The Turn Key Revolution: A New View of Business

8: The Franchise Prototype

9: Working On Your Business, Not In It

Part III: Building a Small Business That Works!

12: Your Primary Aim

13: Your Strategic Objective

14: Your Organizational Strategy

15: Your Management Strategy

15: Your People Strategy

17: Your Marketing Strategy

18: Your Systems Strategy

Afterword: Taking the First Step

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